Incognita was born from a belief that your next great adventure may be waiting, patiently, hiding in plain sight. With an open mind and creative spirit, you can find it in the sleepy corners of the busy city, down the untrammeled trail or along a well-trodden neighborhood path. Incognita celebrates the personal, the whimsical, the self-curated. We believe in experiencing the lesser-known corners of our great big world through the simple act of running. 

Every person, every place, every space has something to share, an insight yet to be discovered or wisdom long forgotten. Here's the gambit: simply knowing its out there is not enough. We must venture out into the world - switch lenses, shift perspectives - strive to surprise ourselves in where we can go and what we find. Often, the answers we seek have been inside us all along. Sometimes we have to go out, so that we might go in…

Ours is a journey of questions, curiosity, and community. The seen and unseen. The known and unknown. Our journey is your journey. Join us.